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	<title>李啸宇的博客 &#187; 迷笛包子</title>
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		<title>关于经商头脑</title>
		<link>http://lixiaoyu.net/archives/100</link>
		<comments>http://lixiaoyu.net/archives/100#comments</comments>
		<pubDate>Thu, 07 May 2009 08:19:20 +0000</pubDate>
		<dc:creator>Lee</dc:creator>
				<category><![CDATA[商业]]></category>
		<category><![CDATA[迷笛包子]]></category>

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		<description><![CDATA[由于在大学时代学的是商科，自己一直在思考什么样的人能做成生意，想来，无外乎是几个因素：资本运作和市场营销。有这两方面的优势，哪怕卖的东西再烂，都能赚到钱。 这两方面的东西并非完全靠读书得来的，甚至可以说有天生的因素在，可称之为：经商头脑。 先来说说我最近遇到的一个事。五一过节的时候，迷笛音乐节在我们学校旁边举行，去玩了一圈，里面居然还有卖小吃的，各种各样，鹿肉，狗不理包子，某种忘掉名字的台湾小吃等等。唯一相同的是，他们都很贵，狗不理包子，十元钱只能买到四个。 第二天早起，到京江门口的包子西施处买包子吃，和她闲扯了几句：“迷笛里面的包子贵死了，2.5元一个呢。” 包子西施看着我，微笑：“那包子是他们从我这拿的，总共三千个。” 。。。。。。 当时我一滴大汗就滴下来了，心算了一笔账：在迷笛里摆包子铺，铺位价是三千（来自小道消息），三千个包子进价估计在一千二百元左右。保守估计，三天，迷笛至少来了有接近五万人，三天包子只要卖到1680个就可以收回成本，即只要有百分之三点三六的人买了他的包子。从迷笛的人流量看，买包子的数量应该远远大于1680个，甚至应该早就被买光了。那他就赚了3300元。 这个事可谓麻雀虽小，五脏俱全。既有资本运作（前期三千元的摊位费还是需要勇气的），也有营销策略（号称狗不理包子），产品制造策略也够狠（直接贴牌生产，避免多余成本）。什么叫经商头脑，这就是。相对于守着迷笛这个大金矿，傻乐呵了三天，到最后一天突然一拍脑袋后悔没有投机倒把卖商品的我，真是大巫见小巫了。<table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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			<content:encoded><![CDATA[<p class="dropcap-first">由于在大学时代学的是商科，自己一直在思考什么样的人能做成生意，想来，无外乎是几个因素：资本运作和市场营销。有这两方面的优势，哪怕卖的东西再烂，都能赚到钱。</p>
<p>这两方面的东西并非完全靠读书得来的，甚至可以说有天生的因素在，可称之为：经商头脑。</p>
<p>先来说说我最近遇到的一个事。五一过节的时候，迷笛音乐节在我们学校旁边举行，去玩了一圈，里面居然还有卖小吃的，各种各样，鹿肉，狗不理包子，某种忘掉名字的台湾小吃等等。唯一相同的是，他们都很贵，狗不理包子，十元钱只能买到四个。</p>
<p>第二天早起，到京江门口的包子西施处买包子吃，和她闲扯了几句：“迷笛里面的包子贵死了，2.5元一个呢。”</p>
<p>包子西施看着我，微笑：“那包子是他们从我这拿的，总共三千个。”<span id="more-100"></span></p>
<p>。。。。。。</p>
<p>当时我一滴大汗就滴下来了，心算了一笔账：在迷笛里摆包子铺，铺位价是三千（来自小道消息），三千个包子进价估计在一千二百元左右。保守估计，三天，迷笛至少来了有接近五万人，三天包子只要卖到1680个就可以收回成本，即只要有百分之三点三六的人买了他的包子。从迷笛的人流量看，买包子的数量应该远远大于1680个，甚至应该早就被买光了。那他就赚了3300元。</p>
<p>这个事可谓麻雀虽小，五脏俱全。既有资本运作（前期三千元的摊位费还是需要勇气的），也有营销策略（号称狗不理包子），产品制造策略也够狠（直接贴牌生产，避免多余成本）。什么叫经商头脑，这就是。相对于守着迷笛这个大金矿，傻乐呵了三天，到最后一天突然一拍脑袋后悔没有投机倒把卖商品的我，真是大巫见小巫了。</p>
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